Communicating about Health Equity: Why Is There So Much Hesitancy among Communication Professionals?
by Chelsea Dade
“The single biggest problem in communication is the illusion that it has taken place,” said George Bernard.
I’ve been thinking about the phrase that is circumventing our society, “stay safe at home.” While it’s used as advice to the general public, this term means different things to different people.
What if you lack a home? What if you are in an abusive relationship? What if you cannot afford basic amenities to live?
As communication professionals, we have to acknowledge that one common message cannot always translate, in words or in actions, for everyone. Just because a message is received, doesn't mean everyone can act upon that message.
I’m a Health Communication Specialist who believes in the power of communication to improve health equity. But I’ve found that there is a great deal of hesitation when it comes to health communication professionals communicating about health equity. I’ve broken my hypothesis into three probable reasons.
Young professionals like me, including Generation Z and Millennials, highly value diversity and inclusion. Now is the time! Communicators have the unique power to make this change, one conversation at a time.
Picture credit: https://unsplash.com/photos/V5vqWC9gyEU
Chitkara, Angela. (2018). PR Agencies Need to Be More Diverse and Inclusive. Here’s How to Start, Harvard Business Review. Retrieved from https://hbr.org/2018/04/pr-agencies-need-to-be-more-diverse-and-inclusive-heres-how-to-start.
About the author
Chelsea Dade, a guest blogger for this post, is a health communication professional with an eye for inequities in health. She is the Creator & Executive Director of Communicate for Health Justice, a youth-driven editorial platform mixing social justice concepts into healthcare editorials. Read Chelsea's full bio at https://chelseaddade.wixsite.com/mysite.