Samantha Cranko
Samantha Cranko has been involved with Health Equity Initiative since its inception in 2011, first as a founding board member, and currently as Board Member Emerita, and a member of the organization's advisory council. Samantha’s work in promoting healthy change, including disease prevention, has strengthened her belief that the health of our communities influences the health of each individual. She served as Health Equity Initiative's Founding Vice President from 2011 to 2016, and joined the organization to contribute her management and health communication skills to HEI’s mission of building community, capacity and communication resources for health equity.
Samantha is a public relations professional focused on developing science-based, emotionally compelling communications that inspire healthy behavioral change. Throughout more than 18 years in healthcare public relations and advocacy, Samantha has developed award-winning campaigns to reach professional and patient communities, created innovative disease awareness strategies, raised the profile of patient groups, and managed national media initiatives to clarify complex medical issues. Her experience encompasses a wide variety of health areas including diabetes, pediatric vaccines, severe and persistent mental illness, sleep and wake disorders, cancer pain, migraine, and HIV.
An accomplished senior manager who has held executive leadership positions at four leading healthcare communications and public affairs firms, Samantha is currently director of corporate communication and marketing at Bioclinica. She is a graduate of Wesleyan University.
Samantha is a public relations professional focused on developing science-based, emotionally compelling communications that inspire healthy behavioral change. Throughout more than 18 years in healthcare public relations and advocacy, Samantha has developed award-winning campaigns to reach professional and patient communities, created innovative disease awareness strategies, raised the profile of patient groups, and managed national media initiatives to clarify complex medical issues. Her experience encompasses a wide variety of health areas including diabetes, pediatric vaccines, severe and persistent mental illness, sleep and wake disorders, cancer pain, migraine, and HIV.
An accomplished senior manager who has held executive leadership positions at four leading healthcare communications and public affairs firms, Samantha is currently director of corporate communication and marketing at Bioclinica. She is a graduate of Wesleyan University.
